Businesses with their WordPress website in a single language are likely to miss huge chances and potential of more sales and revenue generation. WordPress websites power up to 43% of all websites, and also the language is not English for all of them. However, non-English websites are also important as not all users prefer to use a website that is in English and not their native language. The surveys and studies suggest that most of the users always opt for websites that are in their native language and like to rely on these more as compared to those of foreign language. Website translation services, hence can pave the way to smoother business overseas with rather a minimum investment.
WordPress enables you to deal with a web content management system in a calculated manner. It has been facilitating the companies for decades now. Traditionally, they created its original tool so that it could serve the publishing of blogs. However, the website has become good enough to deal with a mailing list along with internet forms, relevant media galleries, membership sites, and learning management system, and many other tasks. Translating WordPress helps with all these tasks and the potential customer and surfer gets facilitated in a better way. There are up to 4.5 billion people who speak a language other than English as Statistica shares its report in 2023. Hence, businesses must consider this number seriously and opt for translation.
Working on WordPress website translation services requires a smart strategy as it is an extensive task. You as a business should ensure that you have a competent translation partner onboard with a team of translators who are good enough to deal with a translation that is about a WordPress website.
Here are a few factors that make it clear why you should opt for your WordPress website translation.
Better SEO ranking
Once you plan to opt for WordPress website translation services, it is going to boost your search making you get more traffic. For instance, if you translate your website into Italian or German, more and more people can find you online. Google considers these translated versions as different pages and crawls them. It means your website can appear in different languages in SERPS, resulting in more traffic. Moreover, the competition often gets tough for English language pages. By translating your website, you can target keywords (with less competition) in other languages. It will help your site rank higher in different languages.
A multilingual WordPress website is always beneficial in every aspect. However, the proper working and strategy is a must for which you should ensure that you collaborate with a professional translation company.
Helps with legal requirements
Many countries and regions demand translation as a legal requirement. Some laws and regulations require translation into their native languages to allow the website to work in their territory. The lack of adherence to these regulations can be a serious problem. It can cause a loss in business and can also be a reason for the fines and legal implications further complicating the whole matter. Therefore, translating the word press website also helps with compliance with legal rules and regulations in the targeted country.
Makes your business reliable
Internet scams and fraudulent activities are quite common these days. Countries have also established cyber crime cells to report such matters. Many websites often trap customers and mint money without offering claimed services. Translating your website in such scenarios plays a vital role in winning people’s loyalty and trust. In the advanced and globalized world, it is extremely imperative to win the trust of overseas clients and customers and this is not possible without quality language translation. The translation and localization of the website help to connect with the audiences right away. Whereas a simple translation can make things rather robotic. Therefore, professional translation and localization services acquired from an experienced translation agency can contribute to a smoother website translation which is otherwise a quiet hectic exercise. They also take care of the cultural factors and ensure that the content is culturally relevant.
An edge over cultural understanding
A WordPress website carries information in text, visual, and graphic format. These require localization according to the target audience’s preferences. This further asks for cultural understanding as well so that the information is according to the target audience’s culture and there are no factors that can make things worse for the people. When you opt for the WordPress website translation, you get an edge over your competitors who have not thought to localize content culturally well. You get to understand the cultural references and values of your targeted audiences and integrating cultural values in the translation process can help you better resonate with the needs of the targeted audiences. They get to trust and value a vendor that is facilitating the best of everything.
Conclusion
Website translation is a hectic and challenging process. However, if done in the right way it can help to yield positive outcomes generating more revenue and profit. It can help your site rank well in terms of SEO, help with legal requirements, and make you stand out among the rest with better reliability and cultural understanding.