How Eco-friendly Packaging can Increase Profits


Eco-friendly Packaging Increase Profits:

Most companies aim to be more eco-friendly to accommodate the increasing demand.

“Sales of FMCG products increase when switching to more eco-friendly packaging, according to one in three market professionals surveyed by Pro Carton.” That’s right. You can increase profits with eco-friendly packaging. If you want to compete in your market, it’s practically a necessity. Consumers are demanding high standards of sustainable actions from companies as we move deeper into the 21st century. The public is learning to prioritize planet’s health by leveraging their spending power.

Many individuals now only support corporations that are making an effort to reduce their carbon footprint with renewable energy and eco-friendly products. With an abundance of competition, customers will go everywhere if they see that your brand’s vision aligns with their own ecological values. Eco-friendly packaging can be incorporated into any form of packaging; sustainable packaging, biodegradable packaging etc.

What is Sustainable Packaging and why is it So Important?

Sustainable packaging is the development and use of packaging which results in improved sustainability. Sustainable packaging has less of an environmental impact than traditional materials for the duration of its life cycle. This begins at the source of every material, but is also considered throughout the production process and as far as the way in which it’s disposed of. As millennials continue to make a larger part of the consumer base, we are witnessing a growing portion of the public that focuses their purchasing power on companies that they align with ethically.  Eco-friendly packaging is thus becoming a fundamental part of any brand’s identity.

Adopting eco-friendly packaging practices helps to empower your brand profit by engaging your audience and building trust. By falling I line with your customer’s values, your brands become more relatable, fosters more loyalty, and ultimately leads to more sales over time. Coincidentally, eco-friendly practices can actually end up costing less. This utilizes less material and has become incredibly cost-effective as the market for sustainable packaging continues to grow over time.

What is Driving This Growth?

In its  latest annual study on this topic, Neilsen reveals that almost two-third of consumers are willing to pay extra for products and services that come from companies who are committed to positive social and environmental impact.  This represents a sizeable jump from 55% last year and 50% the year. The increasing trend in ecological values is going to continue to grow for as long as the public actively seeks out sustainable efforts from large corporations  to help combat climate change.

Consumers Trust Companies that Support Environmental Causes:

Taking on sustainability initiatives as a brand automatically builds trust with your audience. A staggering 92% of consumers trust a company that supports environmental causes more than the ones who do not. There is obviously a universal appreciation and support for the current sustainability movement.  Eco-friendly companies are looking up because they are genuinely making the effort to do the right thing. It is an authentic form of transparency that speaks for itself. Avoid proactive solutions is objectively beneficial to our community. There are no gimmicks involved. Customers intentionally seek out eco-friendly products because they align with their core values.

Reduce the Amount of Packaging Material Used:

The first step towards sustainable packaging solutions relies on reducing the amount of material being used.  Remember the three R’s principle (reuse, reduce, recycle). It’s  a longstanding principle that  is easy to understand. If you reduce what you consume, you will have less waste to deal with down the line. Not only does this packaging costs, but it also reduces the energy used and byproducts that occur as a result of disposal process. Avoid unnecessary paper wrappings and stick to simple biodegradable packaging.

Switch to Eco-friendly Packaging Materials:

Your brand can have a bad impact by using eco-friendly alternatives to plastics and non-recyclable materials. Acting as a responsible consumer, you help to increase the demand and reduce the prices of sustainable packaging materials. With time, companies will funnel more value toward other eco-friendly companies and decrease the demand of unsustainable materials. Collectively, there will be a larger impact as less money is invested in disposal packaging that leaves toxic pollutants in the environment both during protection and throughout the disposal process.

Avoid Mixing Recyclable and Non-Recyclable Materials:

The recycling process is highly organized and incredibly complex. The reality is that only a percentage what we send for processing can truly recycled and converted into another reusable material. Often times, packaging materials are disposed of because the packaging is actually a mixture of both recyclable and non-recyclable materials that can be difficult to separate or too time-consuming to sort. These circumstances negate the eco-friendly efforts employed by corporations, despite their good attention. It is important to take the time to verify that packaging materials are entirely recyclable so that they may be handled as such instead of being disposed of as waste products

Consider Using Pre-Cycled Materials:

Pre-cycled materials have already gone through the recycling process and are now ready to be re-purposed. Using pre-cycled materials is very beneficial for the environment! They end up reducing the amount of new material your company puts into circulation. Most commonly used packing materials can be found in pre-cycled forms. Packing peanuts, for example, is colour-coded based on the percentage of recycled materials in their composition. Many innovative printing companies are printing market materials and other inserts on recycled materials as well.

Take the Next Step:

Because of the strict demand imposed by consumers, eco-friendly packaging is essential in acquiring customers and empowering brand. By reducing your material throughout your packing process and opting for sustainable packaging alternatives, you can respond to your market’s demand and generate more income as a consequence of brand loyalty.

Sustainable Food Packaging

Sustainable food packaging is about reducing the environmental footprint of packed food. Innovative food packaging aims to reduce food waste and lost reduction by improving food quality as well as food safety issues such as food borne diseases and food chemical contamination.

Biodegradable Food Packaging

This packaging is made from plant-based materials such as sugarcane, corn, and paper. These materials are made from renewable resources, so they are good for the environment. Biodegradable food packaging is often used in food industries but it is also used in other industries.