Australia Jewellery Market Outlook
According to the report by Expert Market Research (EMR), the Australia jewellery market size reached a value of USD 3.34 billion in 2024. Aided by growing consumer interest in both luxury and sustainable jewellery, as well as the expanding digitalisation of jewellery retail, the market is projected to continue growing at a compound annual growth rate (CAGR) of 2.76% from 2025 to 2034, reaching a value of USD 4.26 billion by 2034.
Jewellery in Australia is not only seen as a fashion accessory but also as an important cultural and symbolic representation of personal milestones. The Australian jewellery market includes a wide range of products, from high-end luxury jewellery made from gold, diamonds, and platinum, to more affordable pieces designed with alternative metals and gemstones. The versatility of the jewellery market, its appeal to a wide demographic, and its significance in key life events such as weddings and anniversaries play crucial roles in driving its continued growth.
The demand for Australia jewellery market is largely driven by shifting consumer preferences, including a rising interest in ethically sourced and sustainable materials. The market also reflects the growing importance of online retail channels, with e-commerce platforms providing consumers with a convenient and expansive selection of jewellery at their fingertips. Additionally, the influence of social media, celebrity endorsements, and fashion trends contributes to the evolving landscape of the jewellery market.
Consumer Preferences and Trends
The Australia jewellery market has seen a significant transformation in recent years, driven by evolving consumer tastes and preferences. Traditionally, jewellery was predominantly associated with status and luxury. However, today’s consumers are increasingly looking for pieces that not only express personal style but also align with their values, such as sustainability and ethical sourcing.
Sustainability is emerging as one of the most important factors influencing jewellery purchases in Australia. There is a growing preference for jewellery crafted from ethically sourced materials, including conflict-free diamonds, recycled metals, and fair-trade gemstones. Australian consumers are becoming more conscientious about the environmental and social impacts of their purchasing decisions, driving jewellery brands to invest in sustainable practices and transparency in their supply chains.
The influence of millennial and Gen Z consumers is also reshaping the Australia jewellery market landscape. These younger generations tend to prefer brands that offer unique, personalised, and bespoke designs. Customisation options, such as engraving, choice of materials, and the ability to design custom pieces, are in high demand. Additionally, these younger consumers often seek pieces that reflect individuality and personal meaning, rather than conforming to traditional notions of luxury.
In line with these trends, many Australia jewellery brands are embracing the use of alternative materials such as lab-grown diamonds, recycled silver and gold, and other sustainable materials. These innovations are not only environmentally friendly but also offer more affordable options for consumers without compromising on style or quality.
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Technological Advancements in Jewellery Manufacturing
Technological innovations are also contributing significantly to the growth of the Australia jewellery market. Advances in manufacturing techniques, such as 3D printing, CAD (Computer-Aided Design) software, and laser cutting, are enhancing the production process by offering more intricate, precise, and innovative designs. These advancements have also reduced the cost and time associated with producing custom jewellery, allowing brands to cater to a wider consumer base.
Additionally, advancements in jewellery repair and maintenance technologies have improved the longevity and durability of jewellery items, further enhancing consumer satisfaction and driving demand for high-end products. As the industry continues to evolve, these technologies will play an increasingly important role in shaping the market, offering consumers more options and flexibility in their jewellery choices.
Luxury and Fine Jewellery
Despite the growing demand for sustainable and affordable jewellery, the luxury and fine jewellery segment remains a significant part of the Australia jewellery market. Australia is home to a well-established market for high-end jewellery, with premium brands and fine craftsmanship being highly valued by affluent consumers. Luxury jewellery is often viewed as a status symbol, with pieces such as diamond rings, gold necklaces, and platinum watches commanding high prices.
The demand for fine jewellery in Australia is often linked to key life events such as engagements, weddings, and anniversaries. Bridal jewellery, in particular, holds a special place in the Australian market, with engagement rings and wedding bands being key categories driving sales. The preference for diamond-studded engagement rings continues to dominate, with a significant portion of consumers opting for larger, high-quality stones as symbols of commitment and luxury.
In addition to traditional luxury items, there has also been an increased interest in high-end designer jewellery. Brands that combine contemporary designs with premium materials have been gaining popularity, especially among younger, style-conscious consumers. The ability to access global jewellery brands through e-commerce has further fueled the growth of this segment, allowing Australian consumers to purchase fine jewellery from international designers without leaving the country.
Australia Jewellery Market Segmentation
The market can be divided based on product, by material, end use, distribution channel and Region.
Market Breakup by Product
- Necklace
- Bracelet
- Earring
- Ring
- Others
Market Breakup by Material
- Gold
- Diamond
- Platinum
- Others
Market Breakup by End Use
- Women
- Men
- Children
Market Breakup by Distributional Channel
- Offline Retail Stores
- Online Retail Stores
Market Breakup by Region
- New South Wales
- Victoria
- Queensland
- Australian Capital Territory
- Western Australia
- Others
Competitive Landscape
Some of the major players explored in the report by Expert Market Research are as follows:
- By Charlotte Pty Ltd.
- Amber sceats Pty Ltd.
- Christie Nicolaides
- Bulgari Australia Pty Ltd.
- Gucci Australia Pty Ltd.
- Others
Challenges in the Market
While the Australia jewellery market is poised for growth, there are several challenges that could potentially impact its trajectory. One of the primary challenges is the fluctuating prices of raw materials, such as gold, diamonds, and gemstones. These price changes can impact the cost of jewellery production, leading to higher retail prices and potentially affecting consumer purchasing decisions. The recent rise in demand for sustainable jewellery also adds pressure on brands to source ethical materials without significantly increasing costs.
Additionally, the jewellery market faces competition from a wide range of alternatives, including fashion jewellery and accessories. Fashion jewellery, which is typically more affordable and on-trend, has become increasingly popular, particularly among younger consumers. As a result, traditional jewellery brands may face challenges in differentiating themselves and maintaining their market share amidst a growing range of affordable alternatives.
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